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“Not Enough Time” is a convenient excuse

I often hear people say “I don’t have enough time to do . . . [insert something apparently not important]”

But what if that thing IS actually important? Well, the organisation, the customers and the staff all ultimately suffer.

My view is that this situation is actually a symptom of poor communication (and poor accountability) from the management chain. This poor communication is related to the following:

  • unclear prioritisation
  • inadequate planning
  • changed circumstances.


Of all the above, only the last one is uncontrollable. All the rest of the above are controllable by competent managers.

So most of the time “not enough time” is just a cop-out.