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Sales

Sales is No Longer a Dirty Word, in Community Aged Care

Community Aged Care is undergoing significant reform. With an increasingly open and competitive market where the consumer choice is at the centre, providers can no longer assume the safety of a guaranteed steady level of income. Customers having the choice to select their provider and switch if not happy with the service (along with providers no longer restricted to allocated… Read More »Sales is No Longer a Dirty Word, in Community Aged Care

Retention Reinvention

Feedback – the crucial first step to establishing trust Establishing trust and/or understanding with a customer in a retention call is the single most important factor in determining if the attempt to ‘save’ the client will be successful. Time and time again I review retention calls, and no matter how skilled the staff member is at solving the customer’s problem,… Read More »Retention Reinvention